The virtual world is getting closer to becoming a reality with the announcement of net-based os (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The marketplace is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies become a reality or may be until 2020.
Online Marketing is actually a concept which became popular with Google emerging because the dominant leader inside the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then your real game began. Online Marketing was dubbed to get the process of promoting websites online or online medium to drive traffic towards the web site or business, and thus generating leads for that business.
The first trend of online marketing before the period of Google was very easy and consisted of limited procedures to be followed. But, following the development of the Google era, things changed. People begun to think differently and new techniques of digital marketing came into existence whenever the search engines, especially Google, begun to transform themselves as the blue water navies of the mighty ocean referred to as Internet or the Virtual World. Possible head-on collisions brought on by the evolution of search engines like google were tackled by the development of different website marketing techniques. Seo is one one of them.
Search Engine Optimization (SEO) technique was invented when the concept of search engines was first exposed to the individuals virtual world during the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly since then.
Throughout the initial times of SEO, the keywords or key phrases would be stuffed in to the website profusely inside the text content and also the Meta Keywords tag, and the website would rank in search engines for related keywords. But, during the later stages, as search engines like google evolved, the concept of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with lots of keywords stuffed into them along with more backlinks than their competitors would rank higher in SE listings. In this way of easy going SEO tactics was shattered with all the emergence of Google.
Google entered the search market with a bang and changed the principles from the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a brand new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content started to rank higher in Google’s search result for his or her respective keywords.
In this evolving era of search engines like google, webmasters employed to gather in undisclosed social network forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and provide insights in the Google SE updates. But, this can be forget about followed aside from the Black-Hat techniques, that are unethical ways of performing search engine optimisation, and up against the webmaster guidelines supplied by the search engines. The Googler in disguise has emerged to the outer world with all the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more a simple play. It provides evolved from the keyword stuffing and quantity days to a new era of quality and perfection. Many company owners still think that anyone using a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimization tasks. But, this myth is no more alive and check engine optimisation can not be performed since it was being handled throughout the 1990’s. Since search engines have fsxfwg and also have come a long way in their sophistication, search engine optimisation can just be handled by an expert or even an Online Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of web data, including analytics.
Thus it can be clearly stated that internet search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. As it is a very competitive world that requires regular data analysis and gratification monitoring of sites for related keywords on search engine results, it is better for company owners to depart each of the complexities and headaches to experts, sit back and relax, and expect good quality results.